What do you think of some of the new entrances such as TikTok, Clubhouse, and even the new Spotify Greenroom? Are they worth exploring?įads are simply that. My business is for my future and to bring me stability as a single woman. I am not interested in having a bunch of employees. Sure, I have a few writers who ghostwrite for my clients, but my clients know that is happening. A lot of people want to appear bigger than they are. I decided to brand myself because I am myself. Twitter Course for Small Business Bridget Willard Why have you decided to brand yourself rather than as an agency or company? Podcast: How to Market Your WordPress Plugin with Bridget Willard Clients who use their site (to write) will appreciate the site and the developer (the website works). It occurred to me after rewriting the starter content for some WordPress themes that installing blogging prompts would be a value add for WordPress developers. The ebook was an idea that my designer and BFF, Rhonda Negard, gave me, and it came out first. When did you decide to create the Launch with Words Plugin and ebook? How has it helped business owners and web consultants? It was a successful test pilot for the next book, “Keys to Being Social: Being Real in a Virtual World,” which is my life’s work. Basically, I took 21 songs that I sang and loved and wrote a book to myself on why I should stop reinforcing the romanticized dysfunction. Thinking back to Nathan Ingram’s encouragement to me to self-publish back at WC Seattle in 2019, I decided to write what I called a secular devotional. So, after the lockdown happened, I needed a project to work on. ![]() Is there a unique story behind the book “Dysfunctional Love Songs: Affirmations for the Hopeless Romantic”? You never know who had a lingering Lego in their pocket. Our design is totally custom to the resources we had – the commUNITY came together and we're ready to fly into new ventures together! Michelle Keefer and Robert Nissenbaum, project managed for this build, and even when people didn’t turn in their piece for the group project, improvised with marketing copy from Jetpack. I put lego pieces on a bunch of the chairs and referred to them - as an object lesson - at the end of the talk, and I showed the airplane-themed lego set with a great call to action. That trip was sponsored by my then-client Pressable. ![]() My favorite WordCamp memory is the keynote I gave at WordCamp Seattle in 2018. What is your favorite WordPress/WordCamp memory? You have been to and presented at a lot of WordCamps and meetups. It’s not a bad thing it’s completely normal in any industry. There are many reasons for a small business to cash out and many more for larger businesses to take them on. I don’t like the term “gobbling up,” but larger businesses can afford to buy out plugin shops. WordPress is currently consolidating ownership as small businesses cash out. Bridget Willard How do you see the future of WordPress and the industry?Įvery industry expands and contracts over time, and through those natural cycles will evolve. It occurred to me that no one has written this book so, why not provide a resource that is written in a way that speaks to developers. I decided to write this book in December after coaching a plugin developer. When and why did you decide to write “How To Market Your Plugin: A Framework for the Sleep-Deprived Developer”? They over-automate this side of marketing. They don’t follow people back, share other people’s content, or spend time on the platform. The biggest mistake WordPress businesses do with social media is not being social. What are some of the biggest mistakes WordPress consultants make with social media? You do a lot of training in social media. ![]() It seems I’m a natural, so I doubled down on my skill set. I started doing content and social media marketing back in 2009 when I was still in my office manager role at a general contractor. I’m a marketing consultant who also writes and manages social media accounts, primarily for WordPress-based businesses. How did you get started in the business you have now? Are you a marketing consultant, social media expert, a WordPress pro, or a writer? Don’t try to keep up she will leave you in the dust. She helps companies with Twitter, and she will even help WordPress plugin companies launch and gain customers. I did not realize this, but a while back, I found her Amazon author page, and that’s when I realize she has been busy. In fact, Bridget has written several books. If you are a WordPress professional and you are on Twitter a lot, chances are you have come across Bridget Willard.
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